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Branding Guide

OBU’s visual identity manual provides guidelines for presenting our graphic elements to both internal and external audiences.

These guidelines exist to support users across the institution, including all colleges and programs, in the consistent and effective representation of OBU’s unified identity—from printed materials to visual presentations to the institutional website.

Imagine you have just settled into your seat at one of your favorite Broadway musicals. The curtain rises, the cast emerges, and you see Mary Poppins, the Phantom from Phantom of the Opera and Simba from the Lion King. Each character begins to recite their lines with emphatic emotion. While you may be fond of each of these musicals, to make sense out of having them all in the same production would be overwhelming, confusing and disorganized. Chances are, you would soon lose interest and leave.

This scenario, however, is not unlike the university that fails to demonstrate consistent branding.

A brand identity that is communicated with discipline and consistency can have the same pleasing effect as a Broadway musical. As cast members from the same production, we all contribute something unique, that needs to be delivered in a cohesive, coordinated effort.

We believe that Oklahoma Baptist University will be a stronger place, and the programs will prosper best, if there is awareness both here and in the outside world that all are part of OBU. A coordinated and professional visual identity reflects the university’s excellence in all its areas.

OBU’s visual identity helps communicate who we are to students, alumni, donors, parents, church members, and other publics. However, OBU’s brand identity is only one aspect of OBU’s brand. OBU’s brand is much more broad than the logo or stationery; our brand is built on who we are and what people expect when they interact with us. Every unit of the campus is a vital part of the brand; therefore it is critical that our campus believes in the brand and that employees serve as its biggest evangelists.

The OBU Logo

The OBU LogoThe OBU logo is the keystone of our visual identity and is used on all communications materials.

The OBU logo is assertive, relevant and striking. It conveys school pride through the elements of the spire and through the use of the official color.

The OBU logo is for use in all areas of the University when communicating to internal and external audiences. It is to be used for all institutional branding, marketing, communications and promotional purposes.

Uniform use of the logo builds awareness of the university in the academic community and beyond. It is crucial for everyone to use the logo in accordance with these guidelines.

Full information on proper logo usage, including instructions for college logos and departmental/organizational lockups, is available in the OBU Branding Guide PDF.

The University Seal

The OBU SealThe University seal is not to be used for general branding, marketing, communications and promotional purposes. Its use is restricted to official documents, publications and materials associated with the Office of the President and Board of Trustees, or for purposes approved by the President or the Board of Trustees. Examples of approved uses include:

The seal can be presented in black or reversed out on a dark background.

Before using the University seal in your communications efforts, please gain approval from Marketing and Communications.

Official University Colors

Green is an integral part of the University’s brand identity. OBU green should be incorporated—and highlighted—whenever possible, especially in high profile and core applications.

OBU’s school colors of green and gold were chosen by students in the first year of classes in 1910 because the campus was located in the middle of a green prairie covered with wild golden coreopsis flowers.

Primary Color

  Name Pantone CMYK RGB Hex Code
  OBU Green 357 C 100 / 0 / 100 / 60 0 / 88 / 38 #005826

Secondary Color

  Name Pantone CMYK RGB Hex Code
  OBU Gold 7563 C 20 / 37 / 100 / 0 209 / 160 / 44 #d1a02c

Tertiary Colors

To assist with color decisions, the university encourages the use of the following tertiary color palette. This palette has been chosen to complement the primary and secondary colors and is meant to guide and coordinate the design of publications, websites, and other communication vehicles.

  Name Pantone CMYK RGB Hex Code
  Sage 7489 C 60 / 15 / 90 / 0 114 / 169 / 81 #72a951
  Navy 7687 C 100 / 86 / 15 / 0 26 / 66 / 138 #1a428a
  Scarlet 1805 C 30 / 100 / 100 / 0 178 / 41 / 46 #b2292e
  Purple 268 C 80 / 100 / 11 / 0 94 / 46 / 133 #5e2e85
  Rust 159 C 13 / 75 / 100 / 0 210 / 95 / 21 #d25f15
  Sky Blue 7458 C 60 / 16 / 15 / 0 112 / 177 / 201 #70b1c9
  Teal 7473 C 80 / 19 / 51 / 0 25 / 152 / 139 #19988b
  Tan 7502 C 19 / 25 / 52 / 0 209 / 184 / 136 #d1b888
  Black Black C 0 / 0 / 0 / 100 34 / 34 / 34 #222222

University Typefaces

A palette of type fonts complements the logo design. Like the color palette, its use furthers the recognition of OBU communication materials.

Berkeley and Univers are OBU’s preferred institutional fonts for publications and in marketing materials.

More information is available in the OBU Branding Guide PDF.

Stationery Orders

Stationery is one of the most frequent uses of OBU identity. Consistent and coordinated use of official university stationery provides the opportunity to visibly solidify the university brand.

OBU has one official academic format for letterhead, envelopes, business cards, and name badges.

The type and quality of paper used for printed material is an important part of the identity system. Royal Sundance bright white linen paper by Neenah is used for the letterhead. Second sheets, envelopes, business cards, and other related materials are available in matching stock.

Please contact Marketing and Communications with any questions.

Athletic Branding

All athletic branding should be done in accordance with the official Athletic Style Guide. Any variation from this guide must be approved by Marketing and Communications.