Students from Oklahoma Baptist University’s Paul Dickinson College of Business recently used marketing skills learned in the classroom to create and promote various online businesses. The online businesses were part of a class project, which challenged 39 students, comprised of both juniors and seniors, to conceptualize and create a viable product or service. The students then placed their businesses on Fiverr, an online global marketplace offering tasks and services, beginning as low as $5 per job performed.
According to Dr. Daryl Green, assistant professor of business and Dickinson Chair of Business, the project was designed to expose students to the practical applications of digital marketing. This project served as one of many to prepare OBU students for success in their future careers.
The students were separated into ten teams and tasked with securing as much revenue as possible. Though every team was able to secure one or more sales, one team distinguished itself by generating the most income on Fiverr. “The Dominators,” comprised of Jesus Andrade, Shane Black, Alexis Choate and Hunter Choate, created an online resume service that was able to garnish significant business.
Shane Black, team leader, contributed his team’s success to their ability to focus on and execute a strategic business plan.
In addition to the success OBU students found in their online businesses, several students earned Google AdWords certifications in internet marketing.
Green was impressed with the students’ ability to achieve this certification so quickly.
“Our students were certified in record-setting time,” Green said. “Many of them achieved their certifications in less than three weeks. It was extraordinary.”
Many companies across the nation look for students who understand digital marketing and have technological expertise. Students from the Paul Dickinson College of Business are able to demonstrate those skills through the experience and certifications they obtain during their time on Bison Hill.