OBU Professor Daryl Green Publishes “Marketing for Professionals” Handbook

January 5, 2017

Dr. Daryl Green, Oklahoma Baptist University assistant professor of business and Dickinson chair of business, recently published his latest book, “Marketing for Professionals: The Handbook for the Emerging Entrepreneurs of the 21st Century.”

The book was published by CreateSpace Independent Publishing Platform. The book is a handbook for the working professionals of the 21st century, tailored for those who are tired of their everyday jobs and are not satisfied with what they are doing in life. The book is now available on amazon.com.

The Amazon book descriptions says, “The Handbook for Emerging Entrepreneurs in the 21st Century provides a roadmap for steering clear of marketing landmines by focusing on market opportunities in a systematic fashion. This book doesn’t waste readers’ time with literary fluff, but provides meaningful content to apply.” The book’s Amazon video trailer offers a clear look at the book’s contents.

Topics covered include marketing strategy, competition, new product deployment, marketing mix (product, price, place, and promotion), niche markets/segmentation, and marketing analyses.

The book primarily focuses on the needs of today’s young entrepreneurs and aspiring professionals. Similar to his other works, Green uses this book as an excellent motivational tool that gives hope to the aspiring individuals in the industry. It clearly examines the obstacles ahead for any emerging business and also demonstrates relevant marketing concepts to grow their businesses. In addition, it teaches ways to determine favorable opportunities.

Green is an internationally acknowledged author and researcher and is a professor at OBU. He writes a syndicated online column and blog. He has been quoted in major media outlets, including USA Today, Associated Press, Ebony, and BET. Previously, he has worked as an adjunct professor at Lincoln Memorial University and as a faculty member at Knoxville College. He has spent more than 20 years helping organizations and thousands of individuals make good decisions through his lectures, seminars, and columns.