Marketing Students Aid Companies

Twelve employees of Medical Arts Laboratory, Inc., of Oklahoma City, traveled to Oklahoma Baptist University to hear the results of the students' 15-week marketing research project concerning their company's customer satisfaction level, Dec. 11.

OBU seniors Brent Minter, Tori Blyth, Erin Kennedy and Ryan Linders, created and collected extensive surveys from MALI's customers and analyzed and compiled the data.

MALI president and CEO, Bob Savasten, and Donny Caarlton, vice president of sales and marketing, both attended the students' presentation.

Dr. Robbie Mullins, professor of business, uses the project each year to teach her senior marketing research class how to develop a research purpose, gather data, analyze it and present the results in a written document and an audiovisual presentation.

Another group in the class collaborated with Dennette Bare, public relations director of the Citizen Pottawatomie Nation, on the readership satisfaction of their newspaper, the "HowNiKan."

One other group investigated the interest level of college and high school educators in a computer simulation package created by the OBU student-led company, Management Technology International.

Similar work done by professional research firms can be costly for companies, but the OBU students offer their services for the experience of doing it, Mullins said.