Oklahoma Baptist University

Branding Guide

Why Promote these Standards?

These standards provide an easy reference to ensure consistency for the OBU Brand in a variety of venues including print, website, bookstore merchandise, sports apparel, on campus signage, displays, advertisements. There is a strong visual identity in the Raley Chapel. It is representative of OBU’s commitment to Christian faith; it is a familiar mark in the Shawnee sky, seen from a distance; and it has served as the flagship building since its dedication in the early 1960s.

Importance of the OBU Brand

All OBU communications should comply with these graphic standards. Using the core elements will give all OBU print, advertising, and communications a unified image. This is important because it creates familiarity, recognition, clarity, and brand loyalty. To allow for flexibility in its use, several variants of the new university logo are available.

The Official Logo

The official logos are represented with the Raley Chapel spire and "Oklahoma Baptist University" below and centered. All letterhead, stationery, fax cover sheets, notepads, envelopes, mailing labels, and business cards, invitations, other formal settings, web, and in return mailing information, must carry the spire and “Oklahoma Baptist University.” Either orientation may be used depending on spacing.

Secondary Logos

Secondary logos to the official logo, are recommended only when the space for the logo is too small for the official logos to be readable.

Athletic Branding

All athletic branding should be done in accordance with the official Athletic Style Guide. Any variation from this guide must be approved by Marketing and Communications.

Restrictions on Logo Usage

These apply to the official logo and variants to the official logo.

  1. Do not incorporate in any pattern or on top of a larger image except with prior collaboration with Marketing and Communications.
  2. Never paint, sketch, sculpt, or otherwise render or interpret any version or element of the logos.
  3. Do not use any other font except those fonts designated for the Descriptives.

The University Seal

The OBU seal is used to authenticate the highest official university documents (diplomas, legal documentation) and will continue to be used this way. It may be used in other material only at the discretion of the president. The seal can be presented in black or reversed out on a dark background. The entire seal must be used and when using with the official “OBU” mark it must be centered.

Official Colors

The official colors of OBU are green (Pantone 356) and gold (Pantone 129). Other colors may be used in designing an OBU publication.

Stationery Orders

University stationery includes letterheads, envelopes, business cards, mailing labels, notepads, fax cover sheets. Each creates an impression about OBU. All stationery is ordered in bulk on a regular basis through Marketing and Communications—please do not order stationery through any other channel. Please contact Marketing and Communications with any questions.

Typefaces

We highly encourage the use of two typefaces for use in OBU materials. Although not obligatory, these typefaces will, over time, help unify our presentations of OBU. Please contact Marketing and Communications for alternate fonts in the case that the ones below are not on your system.

Palatino

A serif font for use primarily in body copy.

Lato

For use on the OBU website and all web advertising.

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