Dr. Robbie Mullins
Professor of Business
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Marketing is part of the Paul Dickinson College of Business.
Students studying marketing learn how companies create customer value and build strong relationships that help establish profitability. They focus on defining what products customers want, the price they are willing to where they want to buy and how to communicate the merits of the product to persuade target markets to buy.
My degree options:
- Bachelors of Business Administration (B.B.A.) in Marketing
What makes an OBU Marketing degree special?
Hands-on projects, working with companies and actual market planning are the cornerstones of the OBU marketing program. Courses are designed around real life projects that teach students how to assess company marketing needs, design research instruments, gather and analyze data and present findings to the companies. Marketing students often elect to focus their elective hours into an additional area of concentration such as management or finance which enhances their marketability.
What are OBU grads doing with their Marketing degrees?
Job opportunities in marketing continue to grow as competition increases both domestically and internationally. Graduates pursue diverse career paths such as: product/brand management, market analysis, tourism, insurance, sports marketing, sales, consumer analysis, etc. Some students pursue their own businesses while others attend graduate school usually pursuing an MBA.
What courses can I take?
Consumer Behavior/Advertising, International Marketing, Selling and Sales Management, Retailing, Marketing Research and Marketing Management
What do OBU Marketing faculty specialize in?
International marketing, marketing research and the development of marketing plans.
Students participate in Students in Free Enterprise (SIFE), Business Student Advisory Council (BSAC), and Cooperative Work Experience which allows a student to earn course credit while working. Individual project opportunities often present themselves allowing students experience and resume builders.