|Dean, Paul Dickinson College of Business|
|Professor of Business|
|OBU Box 61737|
|500 West University|
|Shawnee, OK 74804|
Dr. David Houghton joined OBU as the Dean of the Paul Dickinson College of Business in August 2010. Before his appointment at OBU, he was a marketing professor and the department chair at Charleston Southern University. He served in a similar capacity at Northwest Nazarene University prior to his service at CSU.
Houghton’s research focuses on a wide range of topics in consumer psychology, managerial decision making and business ethics. His research has appeared in a number of journals, including Organizational Behavior and Human Decision Processes, Psychology & Marketing, Marketing Letters, Journal of Consumer Psychology, andAdvances in Consumer Research. He serves on the editorial board for the Journal of Biblical Integration in Business andtheSociety for Consumer Psychology.
Along with Dr. Craig Walker, Houghton serves as a co-advisor for OBU’s Students In Free Enterprise (SIFE) team. Houghton is passionate about helping business students view their careers as a calling and as viewing business as mission. He is a champion for SIFE because it is a powerful way to integrate faith and learning at OBU.
Houghton and his wife have three children. He enjoys serving at Heritage Baptist Church in Shawnee, reading and playing the bagpipes.
|MKTG 3303: Introduction to Marketing|
|MKTG 3333: Consumer Behavior & Advertising|
Selected Publications and/or Professional Activities:
"The Magnetic Power of the University," Business IQ. (2007): 54-55
"Have You Been Framed?" Business IQ. (2005)
"Economic Impact Study of NNU on Canyon County." (2001)