Business Courses (Click a course to see the full description)
Accounting Courses
ACCT 1999 Topics in Accounting
On Demand A lower level course in a selected area of Accounting. Not for independent study.
Credits: 1 to 4
ACCT 2013 Principles of Accounting I
An introduction to financial accounting. Study of organizing, recording, and interpreting financial data through double entry systems of journals, ledgers, and working papers; the accounting cycle, income measurement, financial statements; internal control and current assets; long-term assets and depreciation; study of partnerships.
Prerequisites & Notes: Not open to freshmen. BTEC 1103 or demonstrated proficiency in Microsoft Excel.
Credits: 3
ACCT 2023 Principles of Accounting II
Introduction to managerial and cost accounting, budgeting, and quantitative analysis for managerial decision making. Study of corporate capital structures, long-term debt, equity, capital, and investments; financial statement analysis and electronic accounting systems.
Prerequisites & Notes: ACCT 2013 with a grade of C or better.
Credits: 3
ACCT 2999 Independent Study in Accounting
Independent study for students who have completed a minimum of 24 hours with an overall B average.
Prerequisites & Notes: approval of the Dean and the completion of a 2999 Independent Study form.
Credits: 1 to 4
ACCT 3013 Intermediate Accounting I
Fall Study of the analysis, presentation, and interpretation of periodic operations and financial positions with emphasis on accounting theory; critical evaluation of both accepted and unaccepted accounting concepts; analysis of conflicts, shortcomings, and controversial issues in accounting. Topics include cash, receivables, current liabilities, inventory valuation, plant and equipment, and intangible assets.
Prerequisites & Notes: ACCT 2023 with a grade of C or better.
Credits: 3
ACCT 3024 Intermediate II
Spring Continuation of ACCT 3013. Topics include capital stock, retained earnings, dividends, bonds, longterm investments, error correction, incomplete records, leases, pensions, and disclosures.
Prerequisites & Notes: ACCT 3013 with grade of C or better.
Credits: 4
ACCT 3713 Cost Accounting
Fall A study of the basic cost patterns and relationships as they affect managerial decisions. Includes job order and process cost accounting systems design and operation; standard costs; cost/volume/profit analysis; the relative income effect of alternative product-costing methods; planning, budgeting, and control techniques.
Prerequisites & Notes: ACCT 2023 with a grade of C or better.
Credits: 3
ACCT 3733 Cost Analysis
Spring An advanced course in the use of cost and operational information in decision making using computers. Content includes the application of several quantitative techniques, including linear programming, project scheduling, queuing, forecasting, and simulation and sensitivity analysis.
Prerequisites & Notes: MATH 1903 and ACCT 3713 with a grade of C or better.
Credits: 3
ACCT 3753 Not-for-Profit Accounting
Spring Study of the presentation, analysis and interpretation of periodic operations and financial positions of non-profit entities; emphasis placed on non-profit reporting requirements.
Prerequisites & Notes: ACCT 3024 with grade of C or better.
Credits: 3
ACCT 3999 Advanced Cooperative Work Experience
A supervised and evaluated work experience designed to supplement academic training with on-the-job training relevant to the student’s career goals. In the parallel plan, up to three hours of credit may be earned with part-time work during the semester or with full-time employment during the summer. In the alternating plan, up to six hours of credit may be earned with full-time employment during a semester. The course may be repeated for up to a total of 12 hours credit.
Prerequisites & Notes: approval of Director of Cooperative Education and ACCT 2013.
Credits: 1 to 6
ACCT 4204 Tax Accounting I
Fall A study of the legislative, administrative, and judicial sources of federal tax law pertaining the taxation of individual income. Content will include special rules pertaining to depreciation of property, gains and losses from sale of capital assets, tax credits for individuals and businesses, passive loss rules, acceptable tax accounting methods, and the Alternative Minimum Tax.
Prerequisites & Notes: ACCT 2023 with a grade of C or higher.
Credits: 4
ACCT 4213 Tax Accounting II
Spring A study of the legislative, administrative, and judicial sources of federal law pertaining to the taxation of the incomes of partnerships, corporations, and fiduciaries. Content also includes an overview of the federal unified transfer tax system.
Prerequisites & Notes: ACCT 3204 with a grade of C or better.
Credits: 3
ACCT 4329 Advanced Topics in Accounting
On Demand An advanced course in a selected area of Accounting. Not for independent study.
Prerequisites & Notes: junior standing.
Credits: 1 to 4
ACCT 4404 Advanced Accounting
Fall Extensive treatment of partnerships and consolidated entities, including alternative investment accounting methods, reciprocal ownership relationships, changes in ownership interests, segmental disclosures, and foreign investments.
Prerequisites & Notes: ACCT 3024 with grade of C or better.
Credits: 4
ACCT 4454 Auditing
Spring A study of auditing theory and practice. Content includes a detailed examination of AICPA Professional Standards, including Statements of Auditing Standards, Statements of Standards of Accounting and Review Services, Statements on Attestation Engagements, Statements of Quality Control, and the Code of Professional Conduct. Practical experience is obtained through the completion of a simulated audit case, a study of state laws of accounting, and the preparation of audit work papers.
Prerequisites & Notes: ACCT 3024 with a grade of C or better and senior standing.
Credits: 4
ACCT 4502 Accounting Information Systems
Fall A study of the methods of accumulating, processing, and reporting accounting information. Emphasis will be placed on selection and implementation of commercial accounting systems for business organizations.
Prerequisites & Notes: ACCT 3013 with grade C or higher.
Credits: 2
ACCT 4999 Independent Study in Accounting
Independent study for juniors and seniors with at least a B average in Accounting.
Prerequisites & Notes: approval of the Dean and completion of a 4999 Independent Study form.
Credits: 1 to 4
Business Law Courses
BLAW 3103 Business Law I
Fall, Odd/Even; Spring, Even An introduction to the legal environment of business. Examination of the law in its social context. Principles of contracts, real and personal property, torts, and an introduction to the Uniform Commercial Code.
Credits: 3
BLAW 3153 Business Law II
Spring, Odd Introduction to commercial paper and banking, creditor’s rights, bankruptcy, government regulations, wills and estates. Detailed analysis of agency, partnership, corporations and trusts.
Prerequisites & Notes: BLAW 3103.
Credits: 3
Business Administration Courses
BSAD 1111 Business and Professional Careers
This experiential, hands-on course provides a biblical foundation for all students preparing for business and other professional careers. Course graded on a pass-fail basis.
Credits: 1
BSAD 1999 Topics in Business Administration
On Demand A lower level course in a selected area of Business Administration. Not for independent study.
Credits: 1 to 4
BSAD 2999 Independent Study in Business Administration
Independent study for students who have completed a minimum of 24 hours with an overall B average.
Prerequisites & Notes: approval of the Dean and the completion of a 2999 Independent Study form.
Credits: 1 to 4
BSAD 3003 Business Communications
A study of business communication theory and techniques with emphasis on functional application of interpersonal skills, oral presentations, letters, and reports.
Prerequisites & Notes: ENGL 1153, ENGL 1163 and BTEC 1103.
Credits: 3
BSAD 4329 Advanced Topics in Business Administration
On Demand An advanced course in a selected area of Business Administration. Not for independent study.
Prerequisites & Notes: junior standing.
Credits: 1 to 4
BSAD 4999 Independent Study in Business Administration
Independent study for juniors and seniors with at least a B average in Business.
Prerequisites & Notes: approval of the Dean and completion of a 4999 Independent Study form.
Credits: 1 to 4
Business Technology Courses
BTEC 1103 Fluency in Information Technology
Introduction to business information technology. Course includes hardware, software, procedures, systems, and human resources and explores their integration and application in business including electronic communications and presentations, WWW research and authentication, data analysis, and ethical and social impacts. Graded on a pass/fail basis.
Credits: 3
BTEC 1123 Business Problem Analysis
Course includes elements of business, logic, mathematics, and technology. A procedure-oriented analytical approach is used to develop business decision-making and problem-solving skills.
Prerequisites & Notes: BTEC 1103.
Credits: 3
BTEC 2253 Introduction to Web Site Design and Development
An introduction to effective web site design and development. Course includes host operating systems, HTML, and other web development software tools taught in a hands-on environment.
Prerequisites & Notes: BTEC 1103.
Credits: 3
BTEC 3503 Management Information Systems
Introduction to management of information processing for rational decision making. Topics include records management and other computer applications related to functional business areas.
Prerequisites & Notes: BTEC 1123.
Credits: 3
BTEC 4403 Data Administration
A practical course in the administration of an organization's data. Topics include data analysis, database design and development, structured query language, data management, and data communications.
Prerequisites & Notes: BTEC 1123.
Credits: 3
Computing and Information Science Courses
CIS 1999 Topics in Computing and Information Science
On Demand A lower level course in a selected area of Computing and Information Science. Not for independent study.
Credits: 1 to 4
CIS 2053 FORTRAN Programming
January, Odd Program development using FORTRAN with emphasis upon structured programming.
Prerequisites & Notes: CIS 2703 or CIS 2723 with a grade of C or better.
Credits: 3
CIS 2703 C++ Programming
Fall Program development using C++ with emphasis on both structured and object-oriented programming.
Prerequisites & Notes: BTEC 1103 or instructor permission.
Credits: 3
CIS 2723 Java Programming
Spring. Program development using Java with emphasis on both structured and object-oriented programming.
Prerequisites & Notes: BTEC 1103 or instructor permission
Credits: 3
CIS 2999 Independent Study in Computing and Information Science
Independent study for students who have completed a minimum of 24 hours with an overall B average.
Prerequisites & Notes: approval of the Dean and the completion of a 2999 Independent Study form.
Credits: 1 to 4
CIS 3103 Database Program Development
Spring, Even A course emphasizing software design and programming in a database environment.
Prerequisites & Notes: CIS 2703 and CIS 2723 with grades of C or better.
Credits: 3
CIS 3303 Programming Languages
Fall, Even The analysis of the organization and specification of programming languages including a comparison of the behavior and structure of different languages.
Prerequisites & Notes: CIS 2703 and CIS 2723 with grades of C or better.
Credits: 3
CIS 3403 Systems Analysis
Fall, Odd A study of the techniques used in the analysis, design and implementation of an operational applications software system.
Prerequisites & Notes: CIS 2703 and CIS 2723 with grades of C or better.
Credits: 3
CIS 3503 Visual Programming
Fall Program development using a graphical programming tool to create applications for a graphical environment.
Prerequisites & Notes: CIS 2703 and CIS 2723 with grades of C or better.
Credits: 3
CIS 3703 COBOL Programming
Spring Advanced business applications and file processing in COBOL.
Prerequisites & Notes: CIS 2703 and CIS 2723 with grades of C or better.
Credits: 3
CIS 3999 Advanced Cooperative Work Experience
A supervised and evaluated work experience designed to supplement academic training with on-the-job training relevant to the student’s career goals. In the parallel plan, up to three hours of credit may be earned with part-time work during the semester or with full-time employment during the summer. In the alternating plan, up to six hours of credit may be earned with full-time employment during a semester. The course may be repeated for up to a total of 12 hours credit.
Prerequisites & Notes: approval of Director of Cooperative Education; CIS 2703 and CIS 2723.
Credits: 1 to 6
CIS 4013 Computer Systems and Organization
Fall, Even An evaluation of the technical concepts of computer systems and computer architecture. Includes programming in an assembly language.
Prerequisites & Notes: CIS 2703 and CIS 2723 with grades of C or better.
Credits: 3
CIS 4023 Operating Systems and Computer Architecture
Spring, Odd An examination of operating systems and interrelationships between operating systems and computer architecture.
Prerequisites & Notes: CIS 4013 with grade of C or better.
Credits: 3
CIS 4043 Data Structures
Fall, Odd Examination of stacks, queues, lists, trees, graphs, sorts, merges, searches, and associated algorithms.
Prerequisites & Notes: CIS 2703 and CIS 2723 with grades of C or better.
Credits: 3
CIS 4203 Software Development Project
Spring, Even Operational systems are developed using computers and commercial software.
Prerequisites & Notes: CIS 3403 with grade of C or better.
Credits: 3
CIS 4329 Advanced Topics in Computing and Information Science
On Demand An advanced course in a selected area of Computing and Information Science. Not for independent study.
Prerequisites & Notes: junior standing.
Credits: 1 to 4
CIS 4999 Independent Study in Computing and Information Science
Independent study for juniors and seniors with at least a B average in Computing and Information Science.
Prerequisites & Notes: approval of the Dean and completion of a 4999 Independent Study form.
Credits: 1 to 4
Economics Courses
ECON 1203 Introduction to Economics
Fall A survey course to prepare the student for intelligent understanding of the contemporary American economy and common economic problems. The course introduces elementary concepts and methodology. (The course will not satisfy the economics requirement in the B.B.A. degree. Non-business students planning to take additional courses in business or economics should determine the prerequisites before taking 120.)
Credits: 3
ECON 1999 Topics in Economics
A lower level course in a selected area of Economics. Not for independent study.
Credits: 1 to 4
ECON 2013 Principles of Economics: Macro
Introduction to the theory of national income and employment, money and banking, economic growth and stabilization. Not open to freshmen.
Credits: 3
ECON 2023 Principles of Economics: Micro
Introduction to price theory, international economics. Not open to freshmen.
Credits: 3
ECON 2999 Independent Study in Economics
Independent study for students who have completed a minimum of 24 hours with an overall B average.
Prerequisites & Notes: approval of the Dean and the completion of a 2999 Independent Study form.
Credits: 1 to 4
ECON 3453 Money and Banking
Spring A study of the role of money in the financial system, financial markets and instruments, and the operation of various financial institutions with emphasis on the banking industry. Specific topics addressed include: interest rates, regulation, information and market efficiency, and international implications.
Prerequisites & Notes: ECON 2013 and ECON 2023.
Credits: 3
ECON 4329 Advanced Topics in Economics
On Demand An advanced course in a selected area of Economics. Not for independent study.
Prerequisites & Notes: junior standing.
Credits: 1 to 4
ECON 4999 Independent Study in Economics
Independent study for juniors and seniors with at least a B average in Economics.
Prerequisites & Notes: approval of the Dean and completion of a 4999 Independent Study form.
Credits: 1 to 4
Finance Courses
FIN 1999 Topics in Finance
On Demand A lower level course in a selected area of Finance. Not for independent study.
Credits: 1 to 4
FIN 2403 Personal Finance
Fall History of consumer problems and consumerrelated legislation; analysis of current trends in consumption; management of the individual’s financial affairs: budgeting, banking, use of credit, insurance, taxes, home ownership, investments, and estate planning.
Credits: 3
FIN 2999 Independent Study in Finance
Independent study for students who have completed a minimum of 24 hours with an overall B average.
Prerequisites & Notes: approval of the Dean and the completion of a 2999 Independent Study form.
Credits: 1 to 4
FIN 3403 Introduction to Business Finance
An introduction to the basic principles and concepts of financial management. It includes time value of money concepts, working capital management, ratio analysis and forecasting, financial planning, security valuation, capital budgeting, and alternative financing sources.
Prerequisites & Notes: ACCT 2023, ECON 2013, ECON 2023, and MATH 1903 or MATH 2013.
Credits: 3
FIN 3453 Investments
Fall An introduction to the various investment alternatives and security markets from the viewpoint of the individual investor, with emphasis on corporate stocks and bonds, federal and municipal bonds, stock rights, warrants, convertible securities, options, and futures. Topics include conventional securities analysis and portfolio selection; portfolio management and conditions of uncertainty; portfolio theory and applied technical analysis.
Prerequisites & Notes: FIN 3403.
Credits: 3
FIN 3999 Advanced Cooperative Work Experience
A supervised and evaluated work experience to supplement academic training with on-the-job training relevant to the student’s career goals. In the parallel plan, up to three hours of credit may be earned with part-time work during the semester or with full-time employment during the summer. In the alternating plan, up to six hours of credit may be earned with full-time employment during a semester. The course may be repeated for up to a total of 12 hours credit.
Prerequisites & Notes: approval of Director of Cooperative Education, and FIN 3403.
Credits: 1 to 6
FIN 4053 International Finance
Fall A study of financial practices and strategies peculiar to international operations and the environmental factors that affect decisions of financial managers of multi-national corporations. Fundamentals of foreign exchange markets, international capital markets, and risk management in international markets are considered.
Prerequisites & Notes: ECON 2013 and ECON 2023.
Credits: 3
FIN 4103 Portfolio Management
Spring An examination of the theories and applications of portfolio selection and Markowitz diversification techniques. A comprehensive research project provides opportunity for relating the theoretical concepts and techniques of selecting stocks and bonds in a diversified portfolio to “real world” situations.
Prerequisites & Notes: FIN 3403 or permission of instructor.
Credits: 3
FIN 4329 Advanced Topics in Finance
On Demand An advanced course in a selected area of Finance. Not for independent study.
Prerequisites & Notes: junior standing.
Credits: 1 to 4
FIN 4453 Financial Management
Spring An advanced course dealing with selected topics from the problem areas of Business Finance from the viewpoint of the financial administration of the individual firm. Emphasis on the development of tools and analytical techniques of financial administration; quantitative methods, some case studies, model building including computer simulation.
Prerequisites & Notes: FIN 3403 and senior standing.
Credits: 3
FIN 4999 Independent Study in Finance
Independent study for juniors and seniors with at least a B average in Finance.
Prerequisites & Notes: approval of the Dean and completion of a 4999 Independent Study form.
Credits: 1 to 4
Management Courses
MGMT 1999 Topics in Management
On Demand A lower level course in a selected area of Management. Not for independent study.
Credits: 1 to 4
MGMT 2889 Cooperative Work Experience
A supervised and evaluated work experience designed to supplement academic training with on-the-job training relevant to the student’s career goals. In the parallel plan, up to three hours of credit may be earned with part-time work during the semester or with full-time employment during the summer. In the alternating plan, up to six hours of credit may be earned with full-time employment during the semester. The course may be repeated for up to a total of six hours credit.
Prerequisites & Notes: approval of Director of Cooperative Education.
Credits: 1 to 6
MGMT 2999 Independent Study in Management
Independent study for students who have completed a minimum of 24 hours with an overall B average.
Prerequisites & Notes: approval of the Dean and the completion of a 2999 Independent Study form.
Credits: 1 to 4
MGMT 3203 Introduction to Organizational Management
An examination of the concepts and issues in the management of organizations. The processes and procedures used to manage performance effectively, including behavioral implications and an awareness of the individual’s impact on others, will be included.
Prerequisites & Notes: Concurrent enrollment in ECON 2013 or ECON 2023.
Credits: 3
MGMT 3283 Human Resource Management
Spring A study of human resource management functions and roles within the organization, including personnel policies and procedures and labor-management issues.
Prerequisites & Notes: MGMT 3203.
Credits: 3
MGMT 3453 Production and Project Management
Fall The contrast of theory and practice of production and project management are the central themes of the course. Production management topics will include the cyclical nature of production management, ISO 9000 certification system of quality control, and the development and use of managerial metrics. Project management topics will include the transitory nature of projects; coordination and deconfliction of tasks, schedules, and budgets; typical phase structure of projects; and the development of production systems through systems analysis.
Prerequisites & Notes: MGMT 3203, MATH 2003, MATH 1903 or MATH 2013.
Credits: 3
MGMT 3603 Introduction to Management Science
An applied introductory course in the quantitative methods of management science. The principles and practices of production and operations management as well as decision making under conditions of uncertainty and risk are covered in detail. Topics include planning and inventory control, resource allocation, plant location, scheduling, process planning, and associated analytical techniques.
Prerequisites & Notes: MGMT 3203, MATH 1903 or 2013, MATH 2003, and junior standing.
Credits: 3
MGMT 3899 International Business Internship
A supervised and evaluated work experience conducted in an international business environment. The work must be judged by the supervising professor as being significant and as contributing to the student’s understanding of international business.
Prerequisites & Notes: junior standing and approval of the Director of Cooperative Education.
Credits: 6
MGMT 3999 Advanced Cooperative Work Experience
A supervised and evaluated work experience to supplement academic training with on-the-job training relevant to the student’s career goals. In the parallel plan, up to three hours of credit may be earned with part-time work during the semester or with full-time employment during the summer. In the alternating plan, up to six hours of credit may be earned with full-time employment during a semester. The course may be repeated for up to a total of 12 hours credit.
Prerequisites & Notes: approval of Director of Cooperative Education, and MGMT 3203.
Credits: 1 to 6
MGMT 4253 Small Business Management
Spring A study dealing with the effective management of small firms. It includes determination of appropriate strategy as well as the activities of planning, organizing, directing and controlling small business operations.
Prerequisites & Notes: MGMT 3203, ACCT 2013, MKTG 3303, or permission of instructor.
Credits: 3
MGMT 4329 Advanced Topics in Management
On Demand An advanced course in a selected area of Management. Not for independent study.
Prerequisites & Notes: junior standing.
Credits: 1 to 4
MGMT 4603 Organizational Behavior
Fall This course focuses on the behavior, structure, and processes within organizations. Emphasis is on knowledge and skills related to the role of individuals and groups within organizations as well as organizational systems and dynamics.
Prerequisites & Notes: MGMT 3203.
Credits: 3
MGMT 4703 Business Ethics
A study of the decisions in business that can affect people in ways outside their own control. Consideration is given to the characteristics of ethical problems in management and the decision-making process. The study focuses on relationships with employees, customers, stockholders, suppliers, and society.
Credits: 3
MGMT 4853 International Management
Spring A study of management in the international environment. Includes an analysis of international culture, legal, political, and economic factors affecting the management function.
Prerequisites & Notes: MGMT 3203.
Credits: 3
MGMT 4903 Business Policy
Case studies and concepts in the determination of top-level company policy and the solution of problems that cross major functional areas in business.
Prerequisites & Notes: MGMT 3203 and MKTG 3303 and FIN 3403, senior standing.
Credits: 3
MGMT 4999 Independent Study in Management
Independent study for juniors and seniors with at least a B average in Management.
Prerequisites & Notes: approval of the Dean and completion of a 4999 Independent Study form.
Credits: 1 to 4
Marketing Courses
MKTG 1999 Topics in Marketing
A lower level course in a selected area of Marketing. Not for independent study.
Credits: 1 to 4
MKTG 2999 Independent Study in Marketing
Independent study for students who have completed a minimum of 24 hours with an overall B average.
Prerequisites & Notes: approval of the Dean and the completion of a 2999 Independent Study form.
Credits: 1 to 4
MKTG 3303 Introduction to Marketing
A survey of the marketing functions and role of marketing in the organization. Topics include marketing information gathering, product and service planning, pricing strategies, promotion policies and strategies, channels of distribution, international marketing, and social issues in marketing.
Prerequisites & Notes: Concurrent enrollment in ECON 2013 or ECON 2023.
Credits: 3
MKTG 3333 Consumer Behavior/Advertising
Fall Survey of the field of advertising stressing knowledge of history, principles, objectives, and the psychological basis of advertising. Emphasis is upon the creation, implementation, and evaluation of advertising campaigns through the analysis of creative processes, media resources, budgeting materials and social responsibility of advertisers.
Prerequisites & Notes: MKTG 3303.
Credits: 3
MKTG 3343 Selling and Sales Management
Spring A study of models of buyer behavior and the communication process in the buyer-seller setting. Includes development of the appropriate selling strategies and tactics from the first step of prospecting by the salesperson, through the sales approach, presentation and handling of objections, to the closing of the sale. Examination of the primary tasks of managing the sales force.
Prerequisites & Notes: MKTG 3303.
Credits: 3
MKTG 3353 Retailing
Spring An evaluation of retailing in our economy with emphasis on change in a dynamic environment. Topics focus on a balance of environmental factors and strategies for retailing. Specific topics of location, structure, store organization, operations, service, and inventory are included.
Prerequisites & Notes: MKTG 3303.
Credits: 3
MKTG 3363 International Marketing
Fall A study of marketing in the international environment. Both domestic and multinational structures are handled in terms of global marketing. Cross cultural issues will be emphasized throughout the course.
Prerequisites & Notes: MKTG 3303.
Credits: 3
MKTG 3999 Advanced Cooperative Work Experience
A supervised and evaluated work experience to supplement academic training with on-the-job training relevant to the student’s career goals. In the parallel plan, up to three hours of credit may be earned with part-time work during the semester or with full-time employment during the summer. In the alternating plan, up to six hours of credit may be earned with full-time employment during a semester. The course may be repeated for up to a total of 12 hours credit.
Prerequisites & Notes: approval of Director of Cooperative Education and MKTG 3303.
Credits: 1 to 6
MKTG 4303 Marketing Research
Fall Provides the student with a basic understanding of the research process as it applies to marketing and business problems. Examination of the scientific method and research design along with alternative approaches to collecting and analyzing data. A comprehensive research project and selected case analysis provide opportunity for relating the theoretical concepts and techniques to “real world” problems.
Prerequisites & Notes: MKTG 3303.
Credits: 3
MKTG 4329 Advanced Topics in Marketing
On Demand An advanced course in a selected area of Marketing. Not for independent study.
Prerequisites & Notes: junior standing.
Credits: 1 to 4
MKTG 4353 Marketing Management
Spring Extension and application of the concepts of the basic marketing course from the point of view of the chief marketing executive. Examination of the marketing tasks and philosophies of marketing management within the marketing systems and the environments which include the marketing opportunities for consumer, producer, and government-oriented products and services. Review of actual business marketing strategies in marketing management to demonstrate the application of major concepts.
Prerequisites & Notes: MKTG 3303 and senior standing.
Credits: 3
MKTG 4999 Independent Study in Marketing
Independent study for juniors and seniors with at least a B average in Marketing.
Prerequisites & Notes: approval of the Dean and completion of a 4999 Independent Study form.
Credits: 1 to 4 |