Strategic Initiatives

STRENGTHEN MARKETING AND ENROLLMENT MANAGEMENT
Strategic Strategy: Oklahoma Baptist University will strengthen marketing efforts and enrollment management strategies by implementing an integrated marketing plan. A comprehensive enrollment management plan will aggressively increase enrollment and retention.
Vision: By 2020, Oklahoma Baptist University will be nationally recognized as a Christ centered, innovative university known for excellent academics and faith integration. International student enrollment and increased racial and ethnic diversity will add to the richness of university life and reflect the diversity of the state and region. The University's redesigned Welcome Center will be inviting, exciting, and immediately attract prospects to be a part of the OBU Story. Marketing efforts, a highly interactive Web site and innovative outreach to prospective students will result in an enrollment of more than 3,000 students.

ENRICH QUALITY OF LIFE FOR OBU EMPLOYEES
Strategic Initiative: OBU will proactively improve institutional quality of life. University quality of life issues will be addressed, including significantly increasing salaries, wages and compensation packages for employees and implementing a strategic faculty compensation system.
Vision: Oklahoma Baptist University will employ faculty and staff who are among the best compensated of member institutions of the International Association of Baptist Colleges and Universities (IABCU) and the Council for Christian Colleges and Universities (CCCU), with faculty salaries in the upper quartile of IABCU and CCCU member schools. OBU will have implemented a formal system for faculty compensation based on factors including educational preparation, rank, experience, market factors, professional development and commitment to mission. Benefits and employee services will be among the best of OBU's sister institutions. By 2020, the number of endowed professorships at OBU will have increased by ten.

REINFORCE FACULTY DEVELOPMENT
Strategic Initiative: OBU will reinforce faculty development through additional endowment, grants, and a University Press.
Vision: By 2020, Oklahoma Baptist University will have established a formal program of faculty development that offers competitive funding for research, grant applications, and other scholarly activities. OBU will increase the number of endowed professorships by ten. A robust and competitive sabbatical program will be implemented that funds three to five sabbaticals per year. A University Press that has gained a national reputation for relevant missional publications will be publishing three to seven books per year and will publish at least two academic journals online.

IMPROVE UNIVERSITY RELATIONS
Strategic Initiative: OBU will increase and improve external relations with its diverse constituencies including the local community, alumni, donor, and denominational relations. This initiative includes intentional efforts with local schools, community service and learning, and environmental stewardship.
Vision: By 2020, OBU will be identified as a leader in community outreach and involvement with specific targeted programs that reach area school systems, home school families, and the general public. OBU programs in service and learning that reach out to underserved and impoverished individuals will be a model for other institutions. Environmental stewardship and creation care initiatives will be cited regionally and nationally including new facility construction and remodeling with specific goals to include conservation and green efforts. By 2020 the OBU campus will be regionally recognized as one of the top arboretums in the state.